You can be selling for more than 25 years, and get it wrong for 25 years.
For sure, you will sell. But you'll never be a rainmaker or Red-Seals Top Dog in your business.
And Still if you teach a sales-rep some of the basic tips and tricks they have been using unconsciously for years and years on end. They freak out on you and start defending themselves.
Because it took them years of unconscious practice to get at that level and they don't even know they are doing it.
So, in the first five minutes of pointing that out, a riot starts in the training. Ok, ok, it settled very quickly... but it broke out anyway.
As a trainer you need to be conscious about it. Every detail you train, can make a sales rep explode. They are just so focussed and ready.
Fire, aim, ... You know what I'm talking about, don't you?
Training Sales Reps is first and foremost making the rep aware of his or her own behavior. And then the training Sales, Yes starts. Just have fun with the tip about selling!